Marketing textbooks, eBooks and digital platforms

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Marketing Explore Learning Materials and Textbooks for Instructors

Principles of Marketing

Marketing Management

Marketing Research

Marketing Strategy

Advertising/Promotion

Consumer Behavior

International Marketing

Internet Marketing

Social Media Marketing

Services Marketing

Operations Management

B2B/Industrial Marketing

VIEW ALL MARKETING COURSE AREAS ›

Our Top Marketing Picks

Help students come prepared to class with MindTap!

Watch Professor Bryan Hochstein walk through a Learn It module within MindTap, and explain how these activities have helped students engage with course content and retain marketing concepts.

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Check out our Student Engagement articles — from tips to boost attendance without an attendance policy to fostering student connections.

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